Posted August 12, 2013 by John Baintree in News

How To Become A Gamcare Operator

GamCare is an independent charity with the aim of promoting responsible attitudes to gambling in order to prevent vulnerable people from becoming problem gamblers.  GamCare works within the gambling industry with gambling operators and regulators to promote responsible gambling with a particular focus on certification and training.  GamCare Certification is awarded to organisations that can successfully demonstrate implementation of the GamCare Player Protection Code of Practice and is available for gaming, betting and lottery products both online and landbased.

GamCare Certification is only awarded to gambling operators who satisfy the strict criteria in the GamCare Code of Practice.  An operator’s systems and internal processes will be closely scrutinized by GamCare in order to ensure compliance with GamCare’s Player Protection Codes.  GamCare offers Social Responsibility Training  - a one day course that provides operators and their employees with an insight into understanding problem gamblers and how staff should identify and interact with customers recognised as having a problem.  This will eventually equip all employees within the gambling industry with the means to react to any customer’s who ask for help or who admit that they have problems with their gambling activities.

Certification is dependent on requirements and conditions as follows:


Certification Requirements Certification Conditions
Age Verification – there must be a system in place to verify age and ID of customers Satisfactory achievement of GamCare Player Protection requirements is decided at the Social Responsibility Review
Advertising and Promotion that follows socially responsible standards Certification can be renewed following an annual review by GamCare Trade Services
Customer led Functionality – there should be tools available that allow customers to set limits on spending and time Certification only applies to the platform audited in the Social Responsibility Review
Self-Exclusion – Customers must have the ability to self-exclude Any site changes or game developments must be developed within the principles of the Code of Practice
Responsible Gambling Content – information on responsible gambling and sources of help must be available on site GamCare must be informed of any such changes
Reality Checks – Gaming screens should contain information on currency and time display GamCare retain the right to withdraw Certification should breaches of the Code of Practice occur or in cases where breach of Regulation is discovered
Account Controls – There must be in place relevant policies and mechanisms that address multiple card/account usage Display of GamCare Certification Logo and content must be within GamCare guidelines
Free Play – Suitable controls must be in place when accessing free play games
Training – Customer service employees should be trained on issues regarding social responsibility and problem gambling